Sunday, May 29
5 Belgian Tweetable Truths about Smartphones & Tablets
Reason enough to follow the last Media Session organized by the GRP - a group of media specialists from agencies, publishing houses, market research agencies. Four speakers talked about Mobile Internet in Belgium and the Influence on Search. It was really nice to get a quantitative point of view on Belgian tablet and smartphone usage by Huges Rey (Havas Media - study Global Survey Mobile) on the one hand, and qualitative insights about smartphone owners and their expectations by Françoise Gehin (Space - study Me, My Smartphone and Brands) on the other.
Below you can find 5 tweetable findings I heard on this seminar. Feel free to steal and spread. Although most of these make (common) sense, it is sometimes good to have recent proof about this fast evolving market.