Interactive Celebration with Magazines

When a creative is chosen to be part of the jury of the Applied Arts' 2010 Interactive Awards issue, it must be at the organizer's own risk ;-)


Ari Elkouby, Associative Creative Director at Proximity Canada took the unconventional way to celebrate his appointment as jury member. And share his ideas to make the special edition in a really 'special' augmented edition. With the hope to inspire peers and future creatives. And why don't combine print with interactivity? 

"The hope of the magazine is that this experience will inspire those reading the annual to question the conventional and inspire innovative thinking," said Elkouby.


I really like it when creatives play with magazines in an innovative way. Because I'm a heavy user of print, and iPad, and internet... Catch it?


Print Magazine Takes Users On Interactive Storytelling Ride (MediaPost Publication)