An old recipe for new media

Paginated Media? Never heard of it until today. My colleague at the ARC, who's doing a great job of international knowledge sharing between "Sanoma countries", drew my attention to it.

According to a mediaIDEAS paper Paginated Media has 3 key properties (excerpt):

1. metered: the media is divided into defined pages of content that are presented together (as in magazines, books, newspapers, article, section,... ) or individually;
2. edited: the role of the editor - he or she selects the articles, media, images and rich media that fill each page;
3. designed: the included content is arranged and formatted to enhance the reading (e.g. columns and typography) and visual experience (e.g. white spaces and positioning of elements).

Do any of these characteristics seem familiar to you? This list summarizes the main reasons why I think print editors have the best armed forces to win the battle in media land. And let it be clear: the media debate is no longer about which devices consumers use. A 'healthy debate' must be about the emotional relationship between (a) media brand(s) and it's consumers. When it comes to passion printed media brands have a huge asset.