Updated: Magazines are 'Home_Pages'

Almost two years ago the media sales house of Sanoma in Belgium launched MAGSCAN. A one-shot publication (pdf) devoted to magazines. Print publishers are crazy people: they actually believe in the power of this odd and misunderstood medium as no one else can. And you know why? Because of the strong emotional bond between readers and magazines. Take the place of reading: magazine readers can read everywhere but because they love being immersed in their experience, they prefer to read at home. Where they feel at ease, safe in their bubble.

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Take a look at our latest campaign to promote magazines