Personal message to marketeers and media specialists: as you may have seen in specialized shops, printed media are still alive. That's because they are still relevant to a lot of different people. Not only to the old grumpy retiree or the discount hunter in search of good deals in local free sheets.
With 9 out of 10 reading one I dare to say Belgians are still in love with magazines. Take a look at the presentation below. It contains the latest audience figures of printed media in Belgium (based on annual CIM Audience Study - release 15th September 2011).
