As a self-proclaimed marketing-to-women specialist, I couldn't ignore all the tweets and articles about the new trendy network. So, here's my latest 3 inspirational and informative sources I've read and saved in my documentation library :-)- well-documented quick tour : principle, figures, inspiration about opportunities for business:
- 7 questions about the social platform in the article Know your Internet: What is Pinterest and why should I care? in the Atlantic.com
- What is Pinterest?
- Why should I care?
- How does it works?
- What do people post on Pinterest?
- Who uses Pinterest?
- Who is behind the new big thing?
- Most important: How does it make money?
- Brands Pinning It on Pinterest on Adweek is about brands and my favourite domain: how can you be part of the game? That specific sentence makes me think about a lot of possibilities for a lot of brands:
“Your experts, your visionaries, your creatives now have this platform to syndicate content that is interesting to them, to help brands [tell their story],” Rachel Tipograph, social media director at The Gap
Branding is still an important part of our job as marketeers. So think about it. Pinterest is just another tool to play with in the new social game.
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