omnimediavore: 2012-10-07

Sunday, October 7

Magazines still favorite for inspiration about deco

Some 77% of Belgian women are looking for some kind of inspiration about (interior) decoration. Despite the rise of Pinterest and TV 'makeover' programs, it seems like Belgian women still rely on 'traditional' information sources with magazines on top (29%). They were asked to mention their favorite information source when they intend to buy (interior) decoration items:

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It's particularly true for trendformers (women that are seen as expert, can give advice on the topic and can convince others - a small minority).

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If I can give one tip to advertisers active in the sector: don't put all your eggs in digital and continue to work on great 'printed' inspirational campaigns to market your products to Belgian women. It's definitely worth the investment as magazines are (still) top of mind.

This blog post was made possible thanks to the information researched in the survey #Femininsight, part of the Belgian project I'm every WOMAN by Sanoma Media. Some 3.000 Belgian women, aged between 15 and 75 years, were surveyed about their daily life and media consumption behavior (February - May 2011).

Zinneke? Never heard of it!

By using this term to describe themselves, Brusselers celebrate their multicultural background and ethnic diversity.

In our dialect, a zinneke is a mongrel dog and by extension, a person of mixed ethnic origin, just like the Brussels dialect itself which is a mixture of French and Flemish with influences from Spanish.(From the time when the Low Countries were under Spanish rule)

Brussels build up around a river called the Senne (FR)/Zenne (NL). Some say the name "zinneke" was used to refer to the dogs that roamed around near the river, others that it refers to the fact that they deserved to be thrown into the river.

Source (checked with other sources)