Our iPad Not Mine

From early July to the beginning of August 2011, Sanoma Media conducted an iPad survey in 6 European countries in which it is active and distributes apps: the Netherlands, Finland, Russia, Hungary, Belgium and Germany. Via banners in various Sanoma apps, a total of 3,673 respondents were asked about their use and experience of working with this famous tablet.

Not a personal toy
The iPad has become the primary device at home and the preferred tool to access the internet. But it's by no means a personal computer: 67% of the iPads are actively used by other persons. This is usually the partner and, in over a third of cases, the children.

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She plays, he surfs
Traditional surfing behavior still rules, even with an iPad. It is used mainly for reading the news, surfing and browsing, searching and e-mailing. A second category includes social networking/blogging, playing games, reading magazines, watching TV and videos and looking at photos. Women play more games than men. Shopping, comparing and internet banking are less frequent activities.

On the couch, in bed and at the breakfast table
The iPad is a companion for the evenings in the living room (83%) and for reading the news in the morning (70%) at the breakfast table. But it's also ideal for a last 'social media' check in bed before going to sleep (67%).

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More info and another nice infographic with socio-demographics available here . Some specific information on Belgium coming soon.

You Are What You Tweet

A personal infographic about my twitterstyle. It seems like I'm a workaholic but that's not true. I'm not obsessed, just passionated :-) Thanks to visual.ly

What kind of pasta do you like?

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What kind of pasta is on your plate? by Charming Italy

From Print to Tablets

Spotted on Dutch Cowboys: an infographic, which I'm a huge fan of, about the evolution of print and the introduction of the tablet:

Flavia Marinho

The Gender Battle on Twitter

Great infographic about Gender Differences on Twitter by HubSpot Blog. Analytics are less boring in this way. It seems that women have won the battle in Twitterland. 

Evolution du/des féminisme(s)

Heureusement, les féministes de tout bord, n'ont pas attendu facebook et twitter pour faire la révolution. Mais de quelle(s) révolution(s) parle-t-on? 

A l'occasion de la Journée Internationale de la Femme, OWNI nous offre un panorama comprenant les incontournables auteures, mouvements et décisions politiques qui illustrent le(s) combat(s) de la gente féminine.

OWNI est un site de médias français et européens où collaborent journalistes et rédacteurs, designers et entrepreneurs, étudiants et chercheurs