omnimediavore: 2013-03-17

Tuesday, March 19

Programmatic Selling for Publishers

Publishers can take an active role in maximizing return from their inventory while maintaining control over their data - by Jay Stevens, Senior Vice-President and General Manager, rubicon Project (UK) @ Digital Innovations' Summit

View the story "Programmatic Selling" on Storify Programmatic Selling Publishers can take an active role in maximizing return from their inventory while maintaining control over their data - by Jay Stevens, Senior Vice-President and General Manager, rubicon Project (UK) @ Digital Innovations' Summit Storified by Vanessa Sanctorum· Tue, Mar 19 2013 07:07:09 The belief: Ads will be traded programmatically within 5 years #disummit @rubiconproject http://pic.twitter.com/CI568WDMNtHelmut Müller The observation: Jay Stevens of Rubicon: Growth of CPMs in the automated channel #DISummiy http://pic.twitter.com/BRFx9Kh3XoCobusHeyl A look at others: Jay Stevens, Rubicon Project: Guardian has a team of 5 dedicated to programmatic buying. Programmatic is not cannibalising display #DISummitDigital Innovators Jay Stevens: We do not think of eBay as a publisher. But they're enormous ito data, inventory & reach all across Europe #DISummitDigital Innovators Jay Stevens (Rubicon Project): 50% of eBay revenue in UK comes from programmatic trading #DISummitCobusHeyl

Making Paid Content Work

Matt Skibinski, Vice President of Affiliate relations, Press+ (USA), about how subscriptions to digital content can work @ Digital Innovators' Summit in Berlin

View the story "Making paid content work" on Storify Making paid content work Matt Skibinski, Vice President of Affiliate relations, Press+ (USA), about how subscriptions to digital content can work @ Digital Innovators' Summit in Berlin Storified by Vanessa Sanctorum· Tue, Mar 19 2013 06:52:48 Matt Skibinski: paid model has come a long way since launch of Press+ in 2009, particularly in North Amercia #DISummitDigital Innovators Matt Skibinski, VP of affiliate relations, Press+, USA: "Paid model can strengthen print franchise by eliminating free content" #DISummitFIPP The model: #disummit A 99cent for one month trial is the ideal way to grow paid subscribers, says Matt Skibinski of Press+mike hewitt Skibinski: "30% of sales on digital subscription sites come from pop-ups explaining pay wall is in place" #DISummitFIPP About display ad Matt Skibinski (Press+): None of our clients has lost display ad revenues by implementing a metered model. #disummitTwipe About bundles: Matt Skibinski #disummit: "Print / Digital Bundles are great opportunity for publishers. Charge some extra, grant all digital access."DPVnews

When magazines innovate

John Wilpers, Innovation Media Consulting Group (UK) and editor from Innovation Media Consulting presents the latest innovations in the magazine media world @ the Digital Innovation Summit in Berlin

View the story "(Digital) Innovations in Magazines" on Storify (Digital) Innovations in Magazines John Wilpers, Innovation Media Consulting Group (UK) and editor from Innovation Media Consulting presents the latest innovations in the magazine media world @ the Digital Innovation Summit in Berlin Storified by Vanessa Sanctorum· Tue, Mar 19 2013 06:33:38 John Wilpers presenting FIPP's BRAND NEW Innovations report #DISummit #innovations http://www.fipp.com/innovations http://pic.twitter.com/idi92upOVKFIPP New INNOVATION IN #MAGAZINES REPORT 2013 out. John Wilpers is just presenting it in Berlin. Get your copy here: http://bit.ly/XWlE8CPeter Littger Around the magazine media world in 80 innovations ideas ... John Wilpers launches Innovations 2013. All #DISummit delegates get a free copyDigital Innovators RT @VDZPresse: Magazines reach all senses: smell, sound, vision, touch - John Wilpers introduces the Innovations Magazine Report #DISummitVanessa Sanctorum RT @jrh73: "Dont use a Band Aid, when your Company needs a blood transfusion!" @johnwilpers on #innovation for #publishers #DISummitVanessa Sanctorum

Digital advertising in the POE age

Rebecca Lieb (@lieblink ), Analyst, Digital Advertising & Media, Altimeter Group on digital convergence and, I assume, the role of publishers. Not a lot of tweets found on this topic. Feel free to share if I have miss some important ones: @vansan2010

View the story "Digital advertising in the POE age" on Storify Digital advertising in the POE age Rebecca Lieb (@lieblink ), Analyst, Digital Advertising & Media, Altimeter Group on digital convergence Storified by Vanessa Sanctorum· Tue, Mar 19 2013 06:10:22 The philosphy: Search engines are used to find information in nearly every portion of our lives. Rebecca LiebOlene Slone Rebecca Lieb: we're in the midst of a dynamic customer journey, living - at least in US - in a virtual Times Square #DISummitDigital Innovators (Recent) Presentation at the occasion of the Bazaarvoice Summit Rebecca Lieb: the converged media imperative (presentation) http://ow.ly/j3tXfcontentexperience

New York Times- challenging the paywall model

Paul Smurl about the digital and paid strategy of the New York Times @ The Digital Innovators'Summit Day 2

The Atlantic @ Digital Innovators' Summit

@JBrainerdSmith about the challenges and opportunities for the The Atlantic in a media changing world. The selected contributions are from attendees at the Digital Innovators' Summit in Berlin. A big thank you to everyone involved in sharing and spreading the knowledge!

Monday, March 18

FIPP: Digital Innovators' Summit

Overview of all the tweets about the FIPP's Digital Innovators' Summit (#DISummit). Thanks to all the attendees that share inspiring content/quotes/ideas!

Tweets about "#DISummit"

Zinneke? Never heard of it!

By using this term to describe themselves, Brusselers celebrate their multicultural background and ethnic diversity.

In our dialect, a zinneke is a mongrel dog and by extension, a person of mixed ethnic origin, just like the Brussels dialect itself which is a mixture of French and Flemish with influences from Spanish.(From the time when the Low Countries were under Spanish rule)

Brussels build up around a river called the Senne (FR)/Zenne (NL). Some say the name "zinneke" was used to refer to the dogs that roamed around near the river, others that it refers to the fact that they deserved to be thrown into the river.

Source (checked with other sources)