omnimediavore

Tuesday, March 19

Digital advertising in the POE age

Rebecca Lieb (@lieblink ), Analyst, Digital Advertising & Media, Altimeter Group on digital convergence and, I assume, the role of publishers. Not a lot of tweets found on this topic. Feel free to share if I have miss some important ones: @vansan2010

View the story "Digital advertising in the POE age" on Storify Digital advertising in the POE age Rebecca Lieb (@lieblink ), Analyst, Digital Advertising & Media, Altimeter Group on digital convergence Storified by Vanessa Sanctorum· Tue, Mar 19 2013 06:10:22 The philosphy: Search engines are used to find information in nearly every portion of our lives. Rebecca LiebOlene Slone Rebecca Lieb: we're in the midst of a dynamic customer journey, living - at least in US - in a virtual Times Square #DISummitDigital Innovators (Recent) Presentation at the occasion of the Bazaarvoice Summit Rebecca Lieb: the converged media imperative (presentation) http://ow.ly/j3tXfcontentexperience

New York Times- challenging the paywall model

Paul Smurl about the digital and paid strategy of the New York Times @ The Digital Innovators'Summit Day 2

The Atlantic @ Digital Innovators' Summit

@JBrainerdSmith about the challenges and opportunities for the The Atlantic in a media changing world. The selected contributions are from attendees at the Digital Innovators' Summit in Berlin. A big thank you to everyone involved in sharing and spreading the knowledge!

Monday, March 18

FIPP: Digital Innovators' Summit

Overview of all the tweets about the FIPP's Digital Innovators' Summit (#DISummit). Thanks to all the attendees that share inspiring content/quotes/ideas!

Tweets about "#DISummit"

Sunday, October 7

Magazines still favorite for inspiration about deco

Some 77% of Belgian women are looking for some kind of inspiration about (interior) decoration. Despite the rise of Pinterest and TV 'makeover' programs, it seems like Belgian women still rely on 'traditional' information sources with magazines on top (29%). They were asked to mention their favorite information source when they intend to buy (interior) decoration items:

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It's particularly true for trendformers (women that are seen as expert, can give advice on the topic and can convince others - a small minority).

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If I can give one tip to advertisers active in the sector: don't put all your eggs in digital and continue to work on great 'printed' inspirational campaigns to market your products to Belgian women. It's definitely worth the investment as magazines are (still) top of mind.

This blog post was made possible thanks to the information researched in the survey #Femininsight, part of the Belgian project I'm every WOMAN by Sanoma Media. Some 3.000 Belgian women, aged between 15 and 75 years, were surveyed about their daily life and media consumption behavior (February - May 2011).

Zinneke? Never heard of it!

By using this term to describe themselves, Brusselers celebrate their multicultural background and ethnic diversity.

In our dialect, a zinneke is a mongrel dog and by extension, a person of mixed ethnic origin, just like the Brussels dialect itself which is a mixture of French and Flemish with influences from Spanish.(From the time when the Low Countries were under Spanish rule)

Brussels build up around a river called the Senne (FR)/Zenne (NL). Some say the name "zinneke" was used to refer to the dogs that roamed around near the river, others that it refers to the fact that they deserved to be thrown into the river.

Source (checked with other sources)