omnimediavore: How Esquire brings pages to live

Sunday, March 13

How Esquire brings pages to live

Esquire is really an innovator when it comes to test new things and enrich its magazine. Not a very recent example but one I like:

Visit msnbc.com for Breaking News, World News, and News about the Economy

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Zinneke? Never heard of it!

By using this term to describe themselves, Brusselers celebrate their multicultural background and ethnic diversity.

In our dialect, a zinneke is a mongrel dog and by extension, a person of mixed ethnic origin, just like the Brussels dialect itself which is a mixture of French and Flemish with influences from Spanish.(From the time when the Low Countries were under Spanish rule)

Brussels build up around a river called the Senne (FR)/Zenne (NL). Some say the name "zinneke" was used to refer to the dogs that roamed around near the river, others that it refers to the fact that they deserved to be thrown into the river.

Source (checked with other sources)