Monday, April 4

Magazine Readers'Expectations

"Readers expect much more from publishers on tablets than two-dimensional content. They expect digital narratives; along with content they can read, watch, touch and share. It means we need to learn to design for eyes and for fingers simultaneously. It means we must change workflows in our newsrooms. It means we must rethink subscription and advertising models. It means we must innovate as never before."


Juan Senor and John Wilpers, editors of 2nd Innovations in Magazines 2011 World Report
(Source: FIPP)

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