omnimediavore: (When) The Consumer is the Messenger

Friday, April 29

(When) The Consumer is the Messenger

"Accept that consumers can generate more messages than you ever could. Don't fight this wave of expression. Feed it with content that touches consumers'passion points like sports, music and popular culture"

Joe Tripodi, Chief Marketing & Commercial Officer Coca Cola

Coca-cola adopts new model - WARC 29th April 2011

1 comment:

Sharon WillApril 18, 2012 at 3:25 PM
What best can be when the consumer is the messenger. Consumer is the king of the market - hence as truly mentioned here, feed him with content in the way he likes and you will see great results.

Sharon @ Video Production Services Belgium
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Zinneke? Never heard of it!

By using this term to describe themselves, Brusselers celebrate their multicultural background and ethnic diversity.

In our dialect, a zinneke is a mongrel dog and by extension, a person of mixed ethnic origin, just like the Brussels dialect itself which is a mixture of French and Flemish with influences from Spanish.(From the time when the Low Countries were under Spanish rule)

Brussels build up around a river called the Senne (FR)/Zenne (NL). Some say the name "zinneke" was used to refer to the dogs that roamed around near the river, others that it refers to the fact that they deserved to be thrown into the river.

Source (checked with other sources)