omnimediavore: Overview: Magazines in Belgium

Thursday, July 21

Overview: Magazines in Belgium

With 9 Belgians out of 10 reading magazines and 7 out of 10 buying (at least) one each week, I cannot understand why advertisers, creatives and media planners don't use this powerful medium more often. Perhaps this video will help them to understand the added value of my favorite medium.

1 comment:

AnonymousMarch 15, 2012 at 12:40 PM
Lovely video, Friend! Yes, you are right in that. There are various mediums that remain untouched by many advertisers. Magazines are one of them. One needs to make a deep study of where one could find his/her target audience and then advertise.
Paula - SEO Services Belgium
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Zinneke? Never heard of it!

By using this term to describe themselves, Brusselers celebrate their multicultural background and ethnic diversity.

In our dialect, a zinneke is a mongrel dog and by extension, a person of mixed ethnic origin, just like the Brussels dialect itself which is a mixture of French and Flemish with influences from Spanish.(From the time when the Low Countries were under Spanish rule)

Brussels build up around a river called the Senne (FR)/Zenne (NL). Some say the name "zinneke" was used to refer to the dogs that roamed around near the river, others that it refers to the fact that they deserved to be thrown into the river.

Source (checked with other sources)