Monday, February 20

3 Must-Read about Pinterest

Guess what I'm talking about? Tip: Most of the site's users are female,with 97% of the site's  "likes"being made by women. Yep, I'm talking about the new social phenomenon:  Pinterest.

As a self-proclaimed marketing-to-women specialist, I couldn't ignore all the tweets and articles about the new trendy network. So, here's my latest 3 inspirational and informative sources I've read and saved in my documentation library :-)


- well-documented quick tour : principle, figures, inspiration about opportunities for business:

Pinterest for brands : opportunity or fad?
View more presentations from Emmanuel Vivier on slideshare

- 7 questions about the social platform in the article Know your Internet: What is Pinterest and why should I care? in the Atlantic.com

  • What is Pinterest?
  • Why should I care?
  • How does it works?
  • What do people post on Pinterest?
  • Who uses Pinterest?
  • Who is behind the new big thing?
  • Most important: How does it make money?

- Brands Pinning It on Pinterest on Adweek is about brands and my favourite domain: how can you be part of the game? That specific sentence makes me think about a lot of possibilities for a lot of brands:

“Your experts, your visionaries, your creatives now have this platform to syndicate content that is interesting to them, to help brands [tell their story],” Rachel Tipograph, social media director at The Gap

Branding is still an important part of our job as marketeers. So think about it. Pinterest is just another tool to play with in the new social game. 
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1 comment:

  1. Yes, Pinterest is a new cool social media site that gives you a great flow of traffic. Yes, most of the audience on Pinterest are females. As per one survey that I read today, Pinterest gives traffic as good as Twitter.

    Sharon @ Video Production Services Belgium

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