Discover how to use #Femininsight when planning a campaign or launching a new product. Besides general insights about women's daily life and their consumption behavior, this research makes it possible to target on lifestyle(s) and specific interests.
On March 15th, I’ve exposed this indispensable research in the first round for the Best Media Research at the Annual Masters of Media Awards(AMMA). In this round, the 5 best cases have been shortlisted by an audience of professionals. This shortlist will be examined by a special jury who will finally identify THE Best Media Research for Belgium.
The most difficult thing when you only have 12 minutes to defend your case, is to focus on the practical use of this research without neglecting the variety of topics and items it contains. If I made the choice to put the most important results in the spotlight, more than half of the audience (in need of practical information) would’ve been bored. So, instead of a theoretical presentation about methodology and the flow of the #Femininsight survey, I have compiled a case, in line with the reality of my business to illustrate how it can be used at its best. Find this case below and don't hesitate to ask questions about it.
These are some very interesting statistics that can be used for one's specified marketing campaigns. Thanks for sharing!
ReplyDeleteSharon @ Video Production Services Belgium
I am not sure if you are at Pinterest. Your content would be greatly liked there too. Let me know if you are there in Pinterest. Thanks!
ReplyDeleteSharon @ Video Productie Services Belgie