Why I'm Not Following You Back

A short blog post to explain why I'm not always following back:
1. you don't tweet or have/spread (interesting) content - it seems hard but I'm sure you can understand
2. obviously, you wanna sell me something - even if I'm a marketeer... I'm in the first place a consumer (in search of interesting content/ content curation)
3. it's always about you

I don't agree with specialists who declare that you have to follow back every person who subscribes to your tweets. Some people are on twitter to catch news about specific content, like my boyfriend for example. He never tweets.

Other people are interested in many topics but always tweet about one item that doesn't matters to you AT ALL. What will be the point to follow them back? One example: I follow some stand-up comedians and  quotes specialists. I totally understand that these people don't follow me back. In my eyes, social media helps me to stay up-to-date about specific topics I'm interested in. The fact that some specialists comment and retweet my (own) content is a major plus. But what I like the most is to help other people and sources to get attention. Even if sometimes I think: I should have written that!!! :-)

You Are What You Tweet

A personal infographic about my twitterstyle. It seems like I'm a workaholic but that's not true. I'm not obsessed, just passionated :-) Thanks to visual.ly

Which Media Diet for Light TV Viewers?

(FMCG) Advertisers continue to spend large amounts on expensive TV campaigns. The (long time ago) announced death of the TV-spot is still not a reality. On the contrary! Honestly I'm wondering why, knowing that 4 out of 10 Belgians are light TV viewers. My gut feeling says that these people don't like pushy TV ads. Unfortunately, the CIM-PMPA*-study - which contains data about media audiences and frequency of usage - doesn't measure advertising likeability. But it defintely can help you in your media choice with specific analysis on light and non TV viewers.

Why would advertisers be interested in reaching light and non TV viewers? According to an analysis I've made on the CIM-PMPA, this category represents 3.700.000 people in Belgium (over 12 years old). Not a minority. More than half are the ones in charge of picking up the groceries (the so-called Main Responsible for Purchases). My 'investigations' also demonstrate that light viewers have a more attractive demographic profile: 37% of them are classified in the highest socio-economic groups (1-2)  and 36% are highly educated. It's also a very gender-balanced profile with 51% women. So don't make the wrong match:

LIGHT or NON TV USER =  

MAN or CHILD PLAYING with a MOBILE/COMPUTERLIKE THING

Talking about segmentation, it seems that cultural differences don't play a big role in the media behavior. But gender does. It was really not a surprise to me that women tend to be more print-minded and heavy users of magazines (both weeklies and monthlies). Men seem to appreciate internet and the seats (or popcorn?) of movie theatres more.

Female light viewers represent 20% of the Belgian population. As an employee of Sanoma Media Belgium, with a women-oriented portfolio, I have a strong interest in the media behavior of this target.The CIM-PMPA study gives me insight into the reach and the coverage of magazines in general and of our titles specifically. The most important findings are summarized in a presentation below. As usual, you can download this material for free on SlideShare, with speaker notes for the most difficult slides :-) If you like it, feel free to share.

Not a Minority: Light TV Viewers in Belgium

 

View more presentations from Vanessa Sanctorum

Even with its limitations, the CIM-PMPA survey is a wonderful tool. All the (most important) media brands with a 'Belgian' ratecard are taken into account. It has one handicap: it doesn't measure (big) foreign channels/titles and of course, non-subscribers. That could be a little bit tricky, especially when 'measuring' the 'real' impact (reach) of TV and some radio channels in the south of the country. Why? It's commonly known that a lot of French-speaking Belgians turn to French TV-shows for entertainment. Each survey has limitations. This is one of them. It's not the Holy Grail. But even if it only gives us an indication of each medium, it's still a valuable tool with a qualitative and quantitative sample. 

*CIM- Center for Information about Media in Belgium
  PMPA: Pluri-Media/Products/Attitudes

Overview: Magazines in Belgium

With 9 Belgians out of 10 reading magazines and 7 out of 10 buying (at least) one each week, I cannot understand why advertisers, creatives and media planners don't use this powerful medium more often. Perhaps this video will help them to understand the added value of my favorite medium.

Google+ vs Facebook

Who will win the battle on the social networking front? The future will tell. But the topic seems to inspire a lot of people. Today in the picture: Beatriz Torres, best known as Zirta, a freelance illustrator, graphic designer and comic artist from Tampico, México. I have to admit: I gave +1 :-)