Overview: Magazines in Belgium

With 9 Belgians out of 10 reading magazines and 7 out of 10 buying (at least) one each week, I cannot understand why advertisers, creatives and media planners don't use this powerful medium more often. Perhaps this video will help them to understand the added value of my favorite medium.

Google+ vs Facebook

Who will win the battle on the social networking front? The future will tell. But the topic seems to inspire a lot of people. Today in the picture: Beatriz Torres, best known as Zirta, a freelance illustrator, graphic designer and comic artist from Tampico, México. I have to admit: I gave +1 :-)

The Naked Truth

Why using nudity to sell shoes and clothes to women as in the new Zappos More Than Shoes campaign ?

Thanks to twitter, and spotter @lacorbeau, I've found some evidence that can defend this choice. It's commonly accepted that confronted to nudity in ads, men would spend more time looking at female bodies than women would. Research firm EyeTrackShop recently surveyed both gender to find out.

And it's not always that obvious (click on pics to have a better view):

Women actually looked at the torso before looking at the face. But there's more:

In two stimuli showing less-dressed or naked persons men looked at the faces about 40% longer than the women did and it's the first area noticed. When looking at a naked model, there are smaller differences than one would expect:

Again, the greatest differences were found in how long respondents choose to look at a specific area:

Conclusion? Almost all women fixated on the shoes and spent almost 1.5 seconds on them. So:

"Using an undressed model to sell shoes to women could definitely do the trick"

Source: Business Insider -  EyeTrackShop report (links)

When Business Wants YOU to Be Social

This brief training video was first aimed at EMC employees. According to the website of EMC, it is designed to communicate the key points of proper social engagement while not losing sight of the 'fun' side of Social Media. Like the approach.  

More at https://community.emc.com/docs/DOC-10364

Dalinian Traces in Cadaqués

Together with my best buddy, we went to the province of Girona, also in Catalonia, right after I arrived at Barcelona. As a surprise, he organized two days in this beautiful region near the French border.

Two days dedicated to Dalí and his art with a first stop in Cadaqués (and Portlligat), on a bay near the Cap de Creus peninsula, on the Costa Brava of the Mediterranean. It is only a two-and-a-half hour drive from Barcelona, and thus it is very accessible and not only attracts tourists but people who want a second home for weekends and summers.
Not that I think that I'm a great photographer, but I'd like to share a selection of pics I took in this fishers village. For sure, I can understand why the master was in love with its native region. Click to have a better view.