3 Must-Read about Pinterest

Guess what I'm talking about? Tip: Most of the site's users are female,with 97% of the site's  "likes"being made by women. Yep, I'm talking about the new social phenomenon:  Pinterest.

As a self-proclaimed marketing-to-women specialist, I couldn't ignore all the tweets and articles about the new trendy network. So, here's my latest 3 inspirational and informative sources I've read and saved in my documentation library :-)


- well-documented quick tour : principle, figures, inspiration about opportunities for business:

Pinterest for brands : opportunity or fad?

View more presentations from Emmanuel Vivier on slideshare

- 7 questions about the social platform in the article Know your Internet: What is Pinterest and why should I care? in the Atlantic.com

• What is Pinterest?
• Why should I care?
• How does it works?
• What do people post on Pinterest?
• Who uses Pinterest?
• Who is behind the new big thing?
• Most important: How does it make money?

- Brands Pinning It on Pinterest on Adweek is about brands and my favourite domain: how can you be part of the game? That specific sentence makes me think about a lot of possibilities for a lot of brands:

“Your experts, your visionaries, your creatives now have this platform to syndicate content that is interesting to them, to help brands [tell their story],” Rachel Tipograph, social media director at The Gap

Branding is still an important part of our job as marketeers. So think about it. Pinterest is just another tool to play with in the new social game. 

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Internet Usage in Europe

comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. Internet users in Belgium now dedicate over 20 hours to the web a month. This is far below my weekly consumption :-)

Source: comScore Press Release 16/02/2012

10 Tweetable Truths about Women and Social Networks

I've already talked (written) about the research study #Femininsight - part of the project I'm every WOMAN-  some 3.000 Belgian women, aged between 15 and 75 years, were surveyed about their daily life (in February - May 2011). Besides sector-related information, we, marketeers at Sanoma Media Belgium, were also curious about the media consumption and media behavior of Belgian ladies. 

My colleagues Trui Lanckriet and Marie Carranza were guest speakers at the last Media Session at the GRP about the evolution of media habits in Belgium. Their presentation will be available soon on the official website of the media sales house of Sanoma Media Belgium. I was really inspired by their presentation and wanted to add my personal touch to their analysis. So, I've focused on the use of social networks by Belgian women. THE HOT TOPIC nowadays.

With only 4% of Belgian women sharing information through blogs and fora - 2% on social networks - the easiest conclusion should be: Belgian women don't care. But that's just one side of the medal. Belgian women are digital ladies: 35% visits social networks daily and women with a profile on facebook even more: 22% checks it more than once a day. And nearly 1 out of  5 agrees with the fact that Internet helps to avoid ‘bad buys’. Discover more about Belgian women and social networks in the presentation below. Feel free to share and to spread the word. As usual, you can download this presentation on SlideShare .

10 Tweetable Truths about Belgian Women and Social Networks

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The audience I try to reach through my blog is made out of people with a busy agenda. That's why I like the difficult exercise to put information in so-called Tweetable Truths, summarizing facts and figures in less than 140 characters. Right now, I'm just wondering about the ideal numbers of slides/truths. I guess, somewhere between 20 and 50. Let me know if I'm right. 

Our iPad Not Mine

From early July to the beginning of August 2011, Sanoma Media conducted an iPad survey in 6 European countries in which it is active and distributes apps: the Netherlands, Finland, Russia, Hungary, Belgium and Germany. Via banners in various Sanoma apps, a total of 3,673 respondents were asked about their use and experience of working with this famous tablet.

Not a personal toy
The iPad has become the primary device at home and the preferred tool to access the internet. But it's by no means a personal computer: 67% of the iPads are actively used by other persons. This is usually the partner and, in over a third of cases, the children.

Click on pic to enlarge

She plays, he surfs
Traditional surfing behavior still rules, even with an iPad. It is used mainly for reading the news, surfing and browsing, searching and e-mailing. A second category includes social networking/blogging, playing games, reading magazines, watching TV and videos and looking at photos. Women play more games than men. Shopping, comparing and internet banking are less frequent activities.

On the couch, in bed and at the breakfast table
The iPad is a companion for the evenings in the living room (83%) and for reading the news in the morning (70%) at the breakfast table. But it's also ideal for a last 'social media' check in bed before going to sleep (67%).

Click on pic to enlarge

More info and another nice infographic with socio-demographics available here . Some specific information on Belgium coming soon.

50 Tweetable Truths about Women in Belgium

It's been a while since my last blog post. September is usually a tough month with the release of the Print Audience Study (always on September 15th). But this year was particular: besides analysis on the evolution of the Print Audience Study, I have this other beautiful and interesting project at work: the project I'm every WOMAN with the announcement and launch of #Femininsight .

#Femininsight is so much more than another quantitative research. Some 3.000 Belgian women, aged between 15 and 75 years, were surveyed about their daily life and media consumption behavior (in February - May 2011). Enriched with facts and figures about beauty, fashion and food. But the cherry on the cake - in my point of view - is the specific typology that describes 6 different types of women. It's a powerful and inspirational tool for marketeers and creative people.

You could probably write a book with all the information included in this research. But I've started with a PowerPoint presentation. But one with a feminine - practical- and viral touch; summarizing more than 50 facts and figures about women's daily life in less than 140 characters.

My specific task on this project is to feed @iewoman and monitor this account. I will also regularly add new information through this blog and the corporate website of the media sales house of Sanoma Media Belgium, my employer. Enjoy and don't hesitate to spread the word :-)

50 tweetable truths about Belgian women

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