The Joneses in Wonderland

A seemingly perfect family

A few days ago I watched the movie The Joneses. The plot triggered my curiosity: a fake family hired by a marketing company, moves in an upper-middle class suburban neighborhood. Their task is to introduce theirs neighbours to new luxury-level products in a very subtle way: by showing off clothes, cars, gadgets, frozen food (?),... Making everyone in the neigborhood envious and ready to buy.

This promising edgy exposé turns out to be a so-called anti-consumerism movie. Despite an entertaining first hour the blockbuster-happy-end is somewhat of a disappointment - stop reading if you haven't seen the movie-

Yeah, right! Shock the viewers with the suicide of a ruined neighbor - who'd tried to keep up with the Joneses- let them believe in the remorses of this newly hired employee David Duchovny, and finally, soothe them with an impossible love story between a middle-class sales man and an ambitious business woman. If this is not Alice in Wonderland...