Matt Skibinski, Vice President of Affiliate relations, Press+ (USA), about how subscriptions to digital content can work @ Digital Innovators' Summit in Berlin [View the story "Making paid content work" on Storify ]
Making paid content work
Matt Skibinski, Vice President of Affiliate relations, Press+ (USA), about how subscriptions to digital content can work @ Digital Innovators' Summit in Berlin
Storified by Vanessa Sanctorum · Tue, Mar 19 2013 06:52:48
Matt Skibinski: paid model has come a long way since launch of Press+ in 2009, particularly in North Amercia #DISummitDigital Innovators
Matt Skibinski, VP of affiliate relations, Press+, USA: "Paid model can strengthen print franchise by eliminating free content" #DISummitFIPP
The model:
#disummit A 99cent for one month trial is the ideal way to grow paid subscribers, says Matt Skibinski of Press+mike hewitt
Skibinski: "30% of sales on digital subscription sites come from pop-ups explaining pay wall is in place" #DISummitFIPP
About display ad
Matt Skibinski (Press+): None of our clients has lost display ad revenues by implementing a metered model. #disummitTwipe
About bundles:
Matt Skibinski #disummit: "Print / Digital Bundles are great opportunity for publishers. Charge some extra, grant all digital access."DPVnews
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