Publishers can take an active role in maximizing return from their inventory while maintaining control over their data - by Jay Stevens, Senior Vice-President and General Manager, rubicon Project (UK) @ Digital Innovations' Summit
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Programmatic Selling
Publishers can take an active role in maximizing return from their inventory while maintaining control over their data - by Jay Stevens, Senior Vice-President and General Manager, rubicon Project (UK) @ Digital Innovations' Summit
Storified by Vanessa Sanctorum · Tue, Mar 19 2013 07:07:09
The belief:
Ads will be traded programmatically within 5 years #disummit @rubiconproject http://pic.twitter.com/CI568WDMNtHelmut Müller
The observation:
Jay Stevens of Rubicon: Growth of CPMs in the automated channel #DISummiy http://pic.twitter.com/BRFx9Kh3XoCobusHeyl
A look at others:
Jay Stevens, Rubicon Project: Guardian has a team of 5 dedicated to programmatic buying. Programmatic is not cannibalising display #DISummitDigital Innovators
Jay Stevens: We do not think of eBay as a publisher. But they're enormous ito data, inventory & reach all across Europe #DISummitDigital Innovators
Jay Stevens (Rubicon Project): 50% of eBay revenue in UK comes from programmatic trading #DISummitCobusHeyl
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