5 Must-Read about Magazines

I like to think that my blog is a kind of logbook where I can post my thoughts on things I have read. An open archive. This week I've read a lot of interesting stuff about magazines - printed and digital - and I thought it would be a nice idea to make a selection. I can't promise this post is the start of a serie. It will depend on what I've spotted online. This week: a healthy mix of research and creativity.

Print is NOT dead - Marketing Mag
Recent proof that magazines can optimise advertising effects. Or when neuroscience proves that placing an ad in a magazine not only helps consumers gain brand retention, but also adds positive brand salience for your brand.

Digital Subscriptions Will Lift Magazines But Not Newspapers - Jeff Bercovici's blog on Forbes.com
Over the next five years, both magazines and newspapers will enjoy large gains in paid digital circulation, PwC forecasts. But the revenue generated will grow far faster for magazines than it will for newspapers.

25 Creative Use of Magazines - Magazinespunt.nl on SlideShare
Magazinespunt.nl has made several ppt with examples of creative advertising in magazines. Each presentation focuses on another sense. This one contains treats for the eyes (Sight is the sense in the picture in this chapter). Enjoy!

Apple iPad usage habits {INFOGRAPHIC} - The Telegraph
In May 2011, app specialist imano conducted a survey among 2008 iPad users in the UK. The findings were highlighted in an infographic. Some 69% use their device to read newspapers and/or magazines. Learn more about their usage and behavior.

Shieldtox: Natural Protection - CreativeCriminals

Click to see greater format

An insecticide is not a very sexy product to advertise. But creativity is the most important key. Euro RSCG Bangkok has done a great job for Shieldtox, a natural insecticide. The central idea: natural predators. Spotted by the CreativeCriminals, 3 guys of the advertising world that present each day a selection of the most creative ads from around the globe. Click on link for another campaign visual.